Maximising the impact of your promotional campaigns is the key to generating sales. While this concept sounds simple, the real issue is how you can make any of your campaigns get noticed in a crowded and competitive marketplace. While advertising is a traditional method of marketing and an essential aspect of using social media, these methods are more effective for B2C businesses rather than a B2B business. You don’t often see newspaper ads, television commercials or even social media advertising for companies specialising in industrial solvents. So, how can small or medium B2B companies create a way to convey an effective and cost efficient promotional message that has a real impact? The answer could lie with bulk lollies online and lolly buffet supplies to create a sweet way to promote your brand.
The use of promotional products is by no means a new concept. For decades, businesses have created a showpiece to enhance their direct marketing campaigns. However, the creation of this showpiece can be a costly venture and it is no guarantee of success. A simple mistake in researching the best showpiece could actually have a detrimental effect on any impact of your direct marketing. We have all had a collection of cheap pens, keyrings or mouse mats that weren’t very good and we didn’t need. What makes buying bulk lollies online different is that sweets appeal to most people. Even if you don’t have a sweet tooth yourself, you are likely to know someone who does. This means a giveaway or letter which contains promotional lollies should be well received.
Additionally, promotional lollies really can get your brand noticed. If you are a potential customer, chances are you will receive a whole stack of letters each morning. However, the letter containing promotional lollies is sure to stick in your mind. This means that your letter and your promotional message will be memorable, which is the key to all marketing. When you follow up your letter, you can refer to your company as the one who sent you some lollies. Even if this call or follow up is six months down the line, it is likely that this promotional activity will be remembered.
To make the most of your promotional lolly buffet supplies, you will need to do a little research. You should find out the names of the people in the department or company you wish to target. Send each of them a letter containing some of your promotional lollies. Who knows when you follow up a day or two later, they may still be savouring your sweet treat.
Buying bulk lollies online is not simply just for kid’s parties and could have a real impact on your marketing campaign, helping to get your brand noticed. Lolly suppliers can often personalise the lolly or even just the wrapping to ensure that your brand and message are conveyed in the sweetest way.
If you are interested in buying bulk lollies online, contact us. We offer a wide selection of chocolates, sweets and candies including lolly buffet supplies. Our teams of sweet experts are on hand to answer any queries and help you find the perfect treat for any occasion.